03 — CONTENT DEVELOPMENT

CONTENT STRATEGY

A problem in the social media era is what we call “content waste” — materials you have carefully crafted, put into the blogosphere, or into people’s inboxes, or onto social media … bits of your soul, and important chunks of your intellectual property.

We don’t want you to waste any more of your time, or throw your valuable content into the void. Instead, we are obsessed with capturing the value of the material you produce, and showing how you can use your precious ideas and time in just the right way.

What goals do you have with your content? Are you building an audience of like-minded followers? Are you building your credibility in the marketplace of ideas? Whatever specific goals you have, we work to create a strategy with you that is driven by your podcast, but doesn’t end there.

AUDIENCE DEVELOPMENT — 04

TARGET DEMOGRAPHICS

We start the conversation around audience development by talking about a metaphor. Picture the stage of Carnegie Hall, with its 2,800 seats. That’s Instagram. And if you get the attention of 2,800 people there, it’s the equivalent of a musician walking on stage, performing for 1 minute of a 2-hour performance, then walking back off stage. Instead, we want you to (metaphorically) perform for 30 minutes or an hour, in a smaller room, for an audience that is actively listening.

05 — MARKETING

MARKETING STRATEGY

Through our book publishing brand, Books That Matter, we have worked with thousands of writers on writing, publishing, and then marketing their stories.

In our work with thought leaders and organizations, Brands That Matter has worked to develop core biographies and signature stories of our clients, then helping to build out a social media presence for them, or set up a book tour, or develop a strategic advertising campaign.

All of that work has led us to this. Podcasts make the best leading edge of a content marketing strategy, and that’s what we are now bringing to you. It’s not complicated — in fact, it’s incredibly simple.

You create podcast episodes, which then become the content that turns into posts across your social media, testing messages, building your audience, and leading towards your desired results.

ROI — 06

RESULTS CENTERED

We keep your deep investments of time, talent, and treasure always top of mind. Whether an hour-long phone call, an especially long email, or a payment towards editing or mastering services, our job is to make sure that those investments lead to meaningful results, and a bigger impact.

From the beginning of our work together, we will ask you WHY you are doing this project, and we will work with you to determine where the best return on your investment will come from. For example, are you a speaker who gets $25,000 per speech, a business owner who sells more widgets as a result, or a teacher for whom this is a passion and side hustle?