Since 1999, the RSS feed has enabled websites and consumers to employ web feeds, making it possible to syndicate news, blogs, and podcasts across the web.
The first podcasts were created by enclosing an audio file within the RSS feed. This enabled people on the other end of the feed to subscribe online to audio episodes.
In 2013, Apple reported that there were officially one billion podcast subscribers, only one decade after the format emerged. Podcast consumption becomes dramatically simpler
The podcast marketplace is nowhere near saturation, despite some opinion that there are “too many podcasts”. As listener and advertiser numbers skyrocket, quality content is needed.
We started in 2005 as a boutique book publisher and branding agency, and we still like to start with the core brand and signature story, and build from there.
Our branding kickstart includes everything to get started, to go from idea to syndicated podcast efficiently and quickly. From tech setup to recording quality, and from artwork to show notes, we take care of every little thing — so you don’t have to.
All of our work falls under the banner of what we call “thought leader support services,” and strategic thinking is the core of that work. We help you develop a project strategy that will lead you to the best possible return on your investment, and to the biggest impact.
A problem in the social media era is what we call “content waste” — materials you have carefully crafted, put into the blogosphere, or into people’s inboxes, or onto social media … bits of your soul, and important chunks of your intellectual property.
We don’t want you to waste any more of your time, or throw your valuable content into the void. Instead, we are obsessed with capturing the value of the material you produce, and showing how you can use your precious ideas and time in just the right way.
What goals do you have with your content? Are you building an audience of like-minded followers? Are you building your credibility in the marketplace of ideas? Whatever specific goals you have, we work to create a strategy with you that is driven by your podcast, but doesn’t end there.
We start the conversation around audience development by talking about a metaphor. Picture the stage of Carnegie Hall, with its 2,800 seats. That’s Instagram. And if you get the attention of 2,800 people there, it’s the equivalent of a musician walking on stage, performing for 1 minute of a 2-hour performance, then walking back off stage. Instead, we want you to (metaphorically) perform for 30 minutes or an hour, in a smaller room, for an audience that is actively listening.
Through our book publishing brand, Books That Matter, we have worked with thousands of writers on writing, publishing, and then marketing their stories.
In our work with thought leaders and organizations, Brands That Matter has worked to develop core biographies and signature stories of our clients, then helping to build out a social media presence for them, or set up a book tour, or develop a strategic advertising campaign.
All of that work has led us to this. Podcasts make the best leading edge of a content marketing strategy, and that’s what we are now bringing to you. It’s not complicated — in fact, it’s incredibly simple.
You create podcast episodes, which then become the content that turns into posts across your social media, testing messages, building your audience, and leading towards your desired results.
We keep your deep investments of time, talent, and treasure always top of mind. Whether an hour-long phone call, an especially long email, or a payment towards editing or mastering services, our job is to make sure that those investments lead to meaningful results, and a bigger impact.
From the beginning of our work together, we will ask you WHY you are doing this project, and we will work with you to determine where the best return on your investment will come from. For example, are you a speaker who gets $25,000 per speech, a business owner who sells more widgets as a result, or a teacher for whom this is a passion and side hustle?
Our Goal Is To Make Things Easy For You
Artwork By Prize-Winning Graphic Design Team
We Specialize In Recording, Editing, And Mastering
We Work On The Front-End Strategy With You
If There Are Issues, We Can Help Fix Them
Results-Based Coaching As Needed
Audio And Executive Production Of All Episodes
All Additional Music Needed For The Podcast
Your Podcast Will Be The Front Line Of Your Brand
We Work On Show Descriptions And Show Notes
We Create, Find, License, Or Master Theme Music
We Syndicate The Show To All Major Platforms
We Help With Social Media Strategy
We Publish And Syndicate Episodes And Notes
We Clean Up, Fix, Improve Host And Guest Voices
Wide Range Of Services, From Books To Websites
✓ 1-2 episodes per month included
✓ Up to 60-min. of running time
✓ 2-4 episodes per month included
✓ Up to 120-min. of running time
✓ 31 episodes per month included
✓ Up to 180-min. of running time
Editing, Sound Design, Production, Mastering
Real people providing our best white-glove service
Syndication to Apple, Spotify, & all major networks
Your podcast will be the front line of your brand
Secure and redundant hosting, resistant to attacks
We coach with accountability and ROI in mind
Your podcast content can drive your business goals
We clean up, fix, improve host and guest voices
Secure, protected navigation and streaming
We help with every technical challenge
Use your podcast to power your social media
Countless services and add-ons available at will
Find your voice and inspire others to find theirs.